Shipping naked. No, you’re not literally putting a naked person on there.
Naked shipping is a new, innovative technology that lets you ship products without too much outer packaging. In a way, it may have a film or something at best around it, leaving the product exposed for many people to see.
Some people have complaints regarding it. The biggest, is whether it’s something legit, or if it’s a new trendy form of shipping that’s going to fade away with time.
Sending products to your customers with naked shipping is a risky move, but for certain products, it might be the way for you to go.
The pros and Cons of this
So you’ve got this packaging that’s literally exposed on all fronts. Is that worth it?
Well, you need to weigh in on the options. The biggest perk is sustainability. You’re almost taking out all of the packaging, and only using what they need to. That’s a great thing, because so many customers complain about excess void fill.
But tilt also opens the door to another, greater problem.
The damage risks.
Packages have to go through a lot to get to their customers. When they’re shipping these items, it can be damaged in transit. If the item is fragile, using this type of naked shipping is something that’s risky, and might end up with you spending more just to eat the costs.
Products that Work Well with this Type of Shipping
So if you’re a company that wants to consider naked shipping, you may want to look at your items and see if it’s even feasible in the first place.
One of the most apparent things to remember is that if the item is breakable, it might not be best for you to ship it naked. That’s obvious. So picture frames, canvases, vases, all that, might be off the table.
So what is then?
Books are a big one. You might use a book box which is a thin covering, or a small, ecofriendly film, but once you slap a label on it, it will go somewhere, without much issue.
Apparel is another one. Clothes can take a beating or two. Packs of shirts, pants, even underwear are shipped with thin coverings that usually don’t require a ton of void fill or other things. The worse is that it might potentially get ripped, but you can pack it in a manner where that’s not a big issue.
Then of course, office supplies. Paper that’s shipped with a large cardboard covering around it to protect the ream but is compostable or biodegradable is a good example. Some pens are bound together with ribbon and then shipped. Many office supplies are working to make it easier on costs, and also on the use of excess void fill.
The Branding and Impact that this Comes with
A lot of naked shipping does impact the branding of such items.
For example, with this, many customers see the item, can tell if it’s what they ordered, and also the label. No more having to look at a ton of packaging, it’s all right there.
Some companies have put tamper-evident seals on there, and with naked packaging, it shows whether someone messed with something.
But most of all, it contributes to minimalism in branding, meaning that you’re using the bare minimum in order to wow customers. Though simple, it plays a major role in the success of these items.
So yes, going naked is the way to go, and with naked shipping, you’re giving customers the exact packaging they wish for.
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