Packaging micro-moments are something that happen with split-second decisions in choosing packaging and details. These small moments play a major part in the overall success of a package, and its branding.
So what are these micro-moments? They are anything that is associated with the packaging. For instance, texture, sound, friction, even the scent of your packaging are all examples of this.
The best way to describe this is sensory triggers. Various feelings, sounds, and warnings that will tell your customers about the item and what’s inside, selling it to them in a way that appeals to your senses in a remarkable way.
These types of micro moments are made for one reason: emotional responses, and here, we’ll go over why people do this, and how to design packaging that wins.
Designing for the best emotional responses
You want to design packaging that fits your emotional moments.
One way to do this is something that genuinely increases the element of surprise. Panels that are hidden and then show up are some examples. Texture layering where you feel a unique bit of texture upon touching this is a great example of it too.
Color-changing, or any sort of color shift that’s subtle also arouses curiosity and builds a unique sort of shift in the perception of the packaging brand, and so much more.
Packaging that Makes people Want More
A lot of packaging is designed in a way where people want more. For example, maybe they’ll feel a sort of texture that makes them want to open it. or maybe they’re curious about the item that’s inside, hidden amongst tissue paper and other such hidden elements. There also might be subtle cues to turn the box around.
Making People smile
Yes, your packaging can make people smile. The best way to do this is without realizing why.
Utilizing subconscious cues that will let the person open the box, or even create feelings of excitement and anticipation are good ways to begin. you can also add other psychology, such as whimsical colors that complement one another and really stand out.
Small designs also play a major part. Overall, you want the details to really stand out, and make \it work.
Packaging for Shareability
Finally, you want your packaging to really stand out through sharing and memory.
Most of this is done through instagrammable packaging, various packaging elements that you can throw up on Instagram.
When influencers make videos and content, they’re sharing with their customers. If they do it with your product, and the items are put in a manner where the packaging encourages shares, then you’ll be able to bolster emotions across so many fronts.
Making it fun, standing out, and really shining, will help to make it so that customers not only buy the packaging now, but also buy from you in the future. Create something fun, meaningful, and something that stands out, which you can do with these micro moments in packaging.
So many packaging items are Benefitted from such micro moments. With these moments, you’ll really shine, standing out and making things really work. Your split second details can make customers choose your product over others. Those seconds count, and when you make packaging for those split-second decisions, customers feel more inclined to enjoy such products, and they’ll be able to, as a result, craft and build stronger emotions towards your packaging, and it can result in repeat purchases, and for those who are new, the first purchase that brings you that new connection with customers excited about your items.
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