Your labels are important. They tell who the item is for, where it’s come from, and might even include some company logos and brandings.
But, they’re far more than just that. Your labels are important for the package, from the moment it leaves your company’s exit, to the moment it reaches the front door of the customer.
They’re communication tools, and go beyond just telling you where this is supposed to go. It communicates a lot of things. One of the biggest ones is warnings. So many warnings are put on there to let the handlers know if they need to either be careful with the item, monitor how they approach getting the item to a customer, or if there’s anything fragile in there
Visual icons are another. Various visuals, which tell customers about what’s inside or any important ways to dispose of such items, are also very common.
There’s also directional arrows, which will tell you what side the item goes, if it’s up down or whatever.
Smart Labeling and QR Codes
There’s a lot of benefit to smart labels and QR codes that are in place. Many times, QR codes can offer information that, once scanned, will tell more about the item than what you might think.
These smart labels and QR codes can be used to track the packaging so that you know where it’s going. It also might lead to an engagement section, which improves the way in which one might interact with such an item.
AR overlays are another thing. These overlays play a major part in the way that the customer interacts with the package, and boosts the ability for such customers to improve and use the items that are in there.
In general, yes, labeling smartly is the way to go, and these codes offer this.
The common mistakes with Labels
Not every label is perfect, and some put labels in inappropriate locations that affect the way the courier handles things.
Folded corners are one example. These corners, when folded, impact the QR code, and the overall handling of such an item. It can be a major problem for many brands and manufacturers.
Another is poor contrast. If the label is white on white, and the lettering isn’t distinct, it’s going to be hard to read. What you might think looks good in one lighting, might look terrible in the other.
Finally, if you put the barcode in a hidden place. No sense in playing a guessing game. Try to make it so that the item is very easy for one to read, and easy to see.
The Creative Ways to Add Branding to Your Labels
Some companies are taking the label challenge into their own hands, which includes making them custom printed. These labels will be printed in a way that’s got unique, custom coloring and printing, sometimes with the name of the company on there. This also might be used with a logo overlay too.
When you label smart, you’re able to make this really stand out. Some have even taken it to the next level by involving the blockchain, offering AI-enhanced overviews of the products, and also some tamper-evident means to make the packaging stand out in its own, creative means.
When you label smart, you’re able to create a marked, amazing design impact that will stand out and really shine. By doing this, you give customers something remarkable to do, and new ways to bring the product not only to old and returning customers, but many new ones that grace your way as well.
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